What’s a Design

Design is a plan for arranging elements in such a way as best to accomplish a particular purpose.

Good design is a lot like clear thinking made visual.

Design is an opportunity to continue telling the story, not just to sum everything up.

Design is the method of putting form and content together. Design, just as art, has multiple definitions; there is no single definition. Design can be art. Design can be aesthetics. Design is so simple, that’s why it is so complicated.
Design is not the narrow application of formal skills, it is a way of thinking.

Design is the fundamental soul of a human-made creation that ends up expressing itself in successive outer layers of the product or service.

Good design must be defined by appropriateness to audience and goals, and by its effectiveness, not by its adherence to Swiss design or the number of awards it wins.

Design is a means toward accomplishing the end goals of serving markets and generating profits. Furthermore, design is an element in social responsibility. Good design allows “form to complement performance.” The way things look is not irrelevant to the way things work: how they work is how they should look.